It is a tough time to be a multifamily property owner. Rent collections are down, vacancies are expected to rise and people are reluctant to move into new apartments in the middle of a pandemic. This is where business intelligence, analytics and customer relationship management technology have become crucial for multifamily owners and operators, who are working to maintain business continuity and enable data-driven decisions to drive better outcomes. This is especially important in the midst of a recession, as there is more focus on tenant retention. In 2018, Griffis Residential, which operates communities in Colorado, Texas, Washington, Oregon and California, turned to Knock, a Seattle-based tech company, to provide CRM and business intelligence tools. The firm recently piloted Knock’s newest feature, the Renewal CRM, which automated much of the renewals process and prompted the Griffis leasing teams to reach out to residents months in advance to learn if they are planning to renew their leases. Knock’s auto