Corporate Website Q&A with LeaseLabs

REPLI Team • Jun 30, 2020

The team at LeaseLabs is thrilled to join Pegasus Residential in the unveiling of their new corporate website. We worked in collaboration with Pegasus to create a dynamic website that helps visitors find their next home. Their new corporate site appears contemporary, clean, and crisp while also showcasing their unmatched culture.


We caught up with Devin Harvey, Director of Marketing Projects at Pegasus, to discuss how their unique vision came to life.


Keeping your website design and user experience up to date is a crucial element of your success. What were your top goals with this website refresh?


Our main goal was to create a site that was something different than the status quo in multifamily. To achieve this, we needed the following: a video content marketing strategy, social media focus, stakeholder specific pages and content, creative movement, and building our own mini ILS. As a result, we ended up with a polished, sophisticated, and fun site that is easy to navigate, showcases our corporate culture, and drives heightened user engagement and conversion. Pegasus_16 2


 Your site provides a lot of interesting data, including facts and figures reflective of your tenants and your properties. How does this impact your brand's voice and influence your consumers?


We really wanted to showcase that we understand there are multiple types of people we are trying to connect to with our site. Being a third-party management company, our stakeholders fall into multiple segments, including clients, associates, and potential and current residents. Because these end users are very different, we approached the communication to each based on a relational and task-oriented sales approach. Both types of people make buying decisions based on their experience with a brand or salesperson, but they reach their buying decisions in very different ways. Relational people like to build relationships and trust. We created value for that subset by adding lifestyle videos throughout the site to have a humanizing element to connect to. Task-oriented people focus in on the facts, stats, and figures. To appeal to them, we included microsites for each community and fact-based data points throughout the site to engage building trust and rapport.


You have recently taken your video content to a new level. Can you describe the importance of featuring fresh video content throughout your website to help tell the Pegasus story?


In our research and discovery phase of the site design, we noticed that many websites in multifamily were stagnant. The content was seldomly refreshed, and a video marketing strategy didn’t exist. We believe in engaging with today’s consumer, especially post COVID-19, your website should be your number one priority. To create a recognizably different and superior user experience, your content must be ever-changing and include an in-depth video marketing strategy. Video is the number one way to reach your stakeholders because it allows people to live the brand story, not just see it.


Pegasus Residential, headquartered in Atlanta, Georgia is a boutique, female-owned management company that manages 32,000 units across 40 metro markets. Learn all about their expertise in new development, acquisitions, and management services on their website.


Written by Samantha Lockhart

The team at LeaseLabs is thrilled to join Pegasus Residential in the unveiling of their new corporate website. We worked in collaboration with Pegasus to create a dynamic website that helps visitors find their next home. Their new corporate site appears contemporary, clean, and crisp while also showcasing their unmatched culture.


We caught up with Devin Harvey, Director of Marketing Projects at Pegasus, to discuss how their unique vision came to life.


Keeping your website design and user experience up to date is a crucial element of your success. What were your top goals with this website refresh?


Our main goal was to create a site that was something different than the status quo in multifamily. To achieve this, we needed the following: a video content marketing strategy, social media focus, stakeholder specific pages and content, creative movement, and building our own mini ILS. As a result, we ended up with a polished, sophisticated, and fun site that is easy to navigate, showcases our corporate culture, and drives heightened user engagement and conversion. Pegasus_16 2


 Your site provides a lot of interesting data, including facts and figures reflective of your tenants and your properties. How does this impact your brand's voice and influence your consumers?


We really wanted to showcase that we understand there are multiple types of people we are trying to connect to with our site. Being a third-party management company, our stakeholders fall into multiple segments, including clients, associates, and potential and current residents. Because these end users are very different, we approached the communication to each based on a relational and task-oriented sales approach. Both types of people make buying decisions based on their experience with a brand or salesperson, but they reach their buying decisions in very different ways. Relational people like to build relationships and trust. We created value for that subset by adding lifestyle videos throughout the site to have a humanizing element to connect to. Task-oriented people focus in on the facts, stats, and figures. To appeal to them, we included microsites for each community and fact-based data points throughout the site to engage building trust and rapport.


You have recently taken your video content to a new level. Can you describe the importance of featuring fresh video content throughout your website to help tell the Pegasus story?


In our research and discovery phase of the site design, we noticed that many websites in multifamily were stagnant. The content was seldomly refreshed, and a video marketing strategy didn’t exist. We believe in engaging with today’s consumer, especially post COVID-19, your website should be your number one priority. To create a recognizably different and superior user experience, your content must be ever-changing and include an in-depth video marketing strategy. Video is the number one way to reach your stakeholders because it allows people to live the brand story, not just see it.


Pegasus Residential, headquartered in Atlanta, Georgia is a boutique, female-owned management company that manages 32,000 units across 40 metro markets. Learn all about their expertise in new development, acquisitions, and management services on their website.


Written by Samantha Lockhart

Pegasus Residential Named Management Company for 17 Community Portfolio

By REPLI Team • 13 May, 2022
Pegasus Residential, a 2022 National Multifamily House Council’s (NMHC) Top 50 Manager, has been selected to manage a seventeen-community portfolio totaling over 1,900 units.

Pegasus Residential Announces Plans to Offer Third Party Management Services in Western States

By REPLI Team • 03 Aug, 2020
Pegasus Residential, a national leader in the management of multi-family housing, today announces its expansion plans to begin offering third-party management services in core markets within Colorado, Utah and Arizona. “For years we have wanted to focus on expanding west to grow our brand and portfolio. The timing is right with the rapid growth of multi-family in cities we want to be in. I believe our unique management and lease-up structure will be a welcome addition for new and current clients already in the Western states,” said Lindy Ware, CEO and Principal. Slated to launch management operations by Q1 2021, Pegasus will have their initial management team in place by Q3 2020 to ensure they are fully operational for all current and new clients. “I am excited that our teams will take our service offerings to new and existing clients in these markets, and appreciate the efforts of each of our team members to further building the Pegasus’ brand in the West,” said Ware.

As Multifamily Forecast Turns Cloudy, Operators Use Data to Drive NOI

By REPLI Team • 28 Jul, 2020
It is a tough time to be a multifamily property owner. Rent collections are down, vacancies are expected to rise and people are reluctant to move into new apartments in the middle of a pandemic. This is where business intelligence, analytics and customer relationship management technology have become crucial for multifamily owners and operators, who are working to maintain business continuity and enable data-driven decisions to drive better outcomes. This is especially important in the midst of a recession, as there is more focus on tenant retention. In 2018, Griffis Residential, which operates communities in Colorado, Texas, Washington, Oregon and California, turned to Knock, a Seattle-based tech company, to provide CRM and business intelligence tools. The firm recently piloted Knock’s newest feature, the Renewal CRM, which automated much of the renewals process and prompted the Griffis leasing teams to reach out to residents months in advance to learn if they are planning to renew their leases. Knock’s auto

Pegasus Residential Appoints Industry Trailblazer, Laurie Lyons, to VP of Business Development

By REPLI Team • 24 Jul, 2020
Alpharetta, GA, July 24, 2020 --(PR.com)-- Pegasus Residential, a 2020 National Multifamily Housing Council’s (NMHC) Top 50 Manager, announces the appointment of Laurie Lyons to Vice President of Business Development. Lyons, an executive industry expert, brings nearly 30 years of multifamily experience spanning over 28 states to Pegasus. Graduating from the University of Wisconsin with a Bachelor of Science degree, she began her multifamily career in acquisitions and asset management for BH Equities. She went on to be the Co-Founder and CEO of BH Management. As CEO, she scaled the organization from a few thousand apartment homes to over 45,000. She also was the first female CEO to ever be featured on the NMHC’s Top 50 Manager’s ranking. Prior to joining Pegasus, Lyons served as Senior Vice President of Business Development for The Bainbridge Companies, Director of Asset Management for MIG Real Estate, Executive Vice President for US Residential Group, and was a Partner at the Cardinal Group.

Yakov Belousov Promoted to Senior Vice President, Operations

By REPLI Team • 09 Jun, 2020
Yakov is the Senior Vice President of Operations for Pegasus Residential overseeing properties in all markets. He has over 13 years of experience in property management, and has operated in metro markets throughout NC, SC, GA and VA. Yakov began his career with Equity Residential and also worked for Colonial Properties. Yakov has managed a variety of asset types, and has extensive experience operating class-A, lease-up, and repositioning projects for private investors as well as public REITS. Yakov graduated from Rochester Institute of Technology (RIT). "I would like to extend my congratulations to Yakov Belousov on his promotion to Senior Vice President, Operations. Yakov has been with Pegasus since 2009 and has held many roles, beginning with Community Manager on one of the very first management contracts in Raleigh, NC. "He has helped this company grow with his knowledge of the markets, his ability to interact successfully with many different types of clients and his humbleness in understanding his role
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